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New TAG Heuer Ambassadors Juan Pablo Montoya and Uma Thurman
In its quest for the best, TAG Heuer, an LVMH (Moët Hennessy - Louis Vuitton) watchmaking company, unveiled its two newest brand ambassadors -- film superstar Uma Thurman, and F1 Driver Juan Pablo Montoya. They recently joined Tennis Star Maria Shaparova and NASCAR champion Jeff Gordon as the newest brand ambassadors.
By adding Uma Thurman and Juan Pablo Montoya to its roster, TAG Heuer broadens the positioning of its brand from sports inspired to sports, fashion and glamour directed. In addition to being featured in the TAG Heuer advertising campaign, the new ambassadors will also have an active role in new product development, public relations and visual marketing.
"Our prestigious roster of 2005 brand ambassadors and fashion-oriented ad campaign are representative of the brand and create a fusion of sport and glamour as its key message point," says Jean-Christophe Babin, TAG Heuer Worldwide President and CEO. "We have brought together the most extraordinary team of ambassadors ever assembled by a luxury brand for conveying this image and inspiring new product development."
"With our new campaign and new product collections, TAG Heuer strengthens its position as a leading luxury watch that is equally appealing to men as to women," adds Daniel Lalonde, TAG Heuer NA President and CEO. "Our ambassadors have shown extraordinary character, talent and ability in being the best in their fields, making them unsurpassed partners for TAG Heuer."
The "What Are You Made Of" campaign is an integrated media campaign, produced by Holistic Communications of Marin, Switzerland, consisting of ads to be seen on the pages of leading fashion, lifestyle and sports publications, as well as other media including interactive, billboards and direct marketing. Patrick Demarchelier was selected as the photographer for this campaign because of his artistic photographic genius and unprecedented ability to portrait fashion and beauty as fine art.

  FROM:  Jualong TIME:  2006-8-15
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